In our increasingly digital word, businesses are looking to develop strategies for optimizing their presence on social media. However, with a growing number of social media channels and different ways to use these channels, developing an effective strategy can be difficult. Cady Chesney sits down with Rick Stoner, Social Media Strategist at Bader Rutter and Associates, to talk about where businesses should start with social media, what kind of goals they should set, and how they can determine the return on their investment (ROI) in social media.